How to Get More Business and Dominate Locally with SEO for Landscaping Companies

Are you looking to grow your business? Local SEO is one of the most effective ways for landscaping companies to gain visibility, generate consistent leads, and outperform competitors. With homeowners and commercial property managers relying heavily on Google to locate trustworthy lawn care, irrigation, and landscaping professionals, ranking well in local search directly impacts how often you and your business get discovered—and hired.

This guide outlines the key strategies I use to strengthen my online presence and dominate local search. These simple steps generate so many leads that I can choose which local clients I want to work with!

Table of Contents

• Why Local SEO Matters for Landscaping Companies
• Optimize Your Google Business Profile
• Build Local Landing Pages That Rank
• Create High-Quality Service Pages
• Strengthen Local Citations
• Develop a Review Strategy
• Improve On-Page SEO
• Use Content Marketing to Build Authority
• Build High-Authority Backlinks
• Track and Optimize Continuously
• Conclusion & Final Thoughts

📍 Why Local SEO Matters for Landscaping Companies

When customers search for:

• “landscaping company near me”
• “best landscapers in [City]”
• “sprinkler repair near me”
• “lawn care services in [County]”

…the businesses that rank at the top of Google receive the majority of clicks and calls.

Strong local SEO increases visibility on Google Search, Google Maps, and Local Search Results, helping landscaping companies attract high-intent customers actively seeking their services.

⭐ Optimize Your Google Business Profile

A fully optimized Google Business Profile (GBP) is very important for dominating local search rankings. Plus, it’s free!

Key Optimization Steps

• Select accurate categories such as Landscaper, Lawn Care Service, Sprinkler Repair Service,etc.
• Write a keyword-rich business description that highlights your services and local service areas.
• Add precise service towns to match your coverage zones.
• Upload images showcasing real work. High quality geotagged images are best. Geotagged images indicate where they were taken. Most cameras and phones do this automatically, so it’s not a big deal, you don’t need to be an IT specialist.
• Consider posting weekly updates to increase engagement and freshness signals. I rarely update my business profile, yet it still ranks high enough to generate a lot of leads.

A strong GBP improves rankings, increases trust, and drives more phone calls and website visits. Check out this tutorial video for setup tips.

✅ Google Business Profile Set Up: 2025 Beginner Tutorial

✅ Google Business Profile Set Up: 2025 Beginner Tutorial

📄📍 Add Local Landing Pages to Your Website

Location-specific landing pages help capture searches from individual cities, towns, and neighborhoods.

Elements of a High-Performing Location Page

• City-targeted keyword in the headline
• Detailed overview of landscaping services offered in that location
• Structured data for local relevance
• Interlinked city pages for SEO strength
• Local testimonials and project examples
• A clear call to action.
• And giving a special offer always helps

These pages significantly improve search coverage across multiple service zones.

🛠️📄 Create High-Quality Service Pages

Each offered service should have its own optimized page to better match search intent.

Examples of Effective Service Pages

• Landscape design & installation
• Lawn mowing & weekly maintenance
• Irrigation & sprinkler repair
• Hardscaping & outdoor construction
• Tree & shrub care
• Aeration, overseeding, and renovation
• Commercial landscape maintenance

Service pages should be detailed, keyword-rich, and structured for both users and search engines.

📌 Add Local Citations

Citations give credibility, trust, and more leads and sales. They will improve your rankings by validating your company’s presence. People searching for a product or service prefer a company that has more than just a company website.

Important Directories for Landscaping Businesses

• Google Business Profile
• The Landscape Connection
• Bing Places
• Yelp
• Angi
• Houzz
• BBB
• Local chambers and associations

Consistent (Name, Address, Phone) information across platforms increases credibility and ranking power.

🌟🗣️ Develop a Review Strategy

Reviews are one of the strongest ranking and conversion signals in local SEO.

Best Practices

• Request reviews immediately after service
• Send customers a direct review link
• Respond professionally to all reviews
• Highlight reviews on service pages or landing pages

More reviews = more trust, better rankings, and higher conversion rates.

🧩🔎 Improve On-Page SEO

Solid on-page SEO ensures that Google accurately understands your services and service areas.

Key Elements

• Title tags optimized for service + city
• Keyword-rich H1 and H2 headings
• Fast, mobile-friendly site performance
• Clean, descriptive URLs
• Schema markup for services and FAQs
• Optimized images with proper alt text

Proper on-page optimization improves rankings and the user experience simultaneously.

✍️🏆 Use Content Marketing to Build Authority

Publishing expert-driven content helps landscaping companies earn trust and organic traffic.

High-Value Content Topics

• Seasonal lawn care guides
• Hardscape design trends
• Irrigation troubleshooting tutorials
• Fertilization calendars
• Plant and turf recommendations by region
• Outdoor lighting design tips

Content increases keyword coverage and opens opportunities for backlinks.

🔗🏗️ Build High-Authority Backlinks

Backlinks signal authority and help Google trust your website more.

Effective Backlink Sources

• Local suppliers & nurseries
• Local business directories such as The Landscape Connection
• Industry associations
• Community sponsorships
• Guest posting opportunities

A consistent backlink strategy boosts domain authority and ranking longevity.

📊⚙️ Track and Optimize

Monitoring data ensures SEO improvements remain ongoing and effective. Monitoring is not required, but it helps when you’re looking to go big time.

Key Metrics to Monitor

• Local keyword rankings
• Map Pack visibility
• Organic traffic by service area
• Calls, forms, and conversion events
• Review volume and quality
• Competitor shifts

Consistent tracking helps businesses refine and improve their approach.

✅💬 Conclusion & Final Thoughts

Local SEO gives landscaping companies the tools to increase visibility, attract more clients, and stand out in competitive regions. By optimizing Google Business Profiles, building targeted location pages, improving service pages, strengthening citations, earning reviews, and publishing authoritative content, companies can dominate their local markets and create long-term growth.

Search, explore, and find America’s Best Website, Marketing & Print Services here at The Landscape Connection!

We’d love to hear from you! Have a question? Get an answer from an industry pro.

Share your tips, tricks, or ask questions in the comments below!

Author: B.Monty

Bryan is a lawn and landscape industry veteran pro with 40+ years of experience. During this time, he built expertise and certifications in arbor care, deer repellents, drainage systems, fencing, firewood, hardscaping, landscape design, construction, installation, landscape lighting, lawn care, lawn installation, renovations, repairs, lawn mowing, landscape maintenance, irrigation, masonry, mosquito, tick control, PHC, snow removal, and more... He is the creator of The Landscape Connection and can be reached at bryan@thelandscapeconnection.com.